Royal Holloway's Partnership with BridgeU

Royal Holloway, University of London (RHUL), a member of the prestigious University of London network, is celebrated for its unique blend of historical charm and modern innovation. Located in Egham, Surrey, RHUL offers a stunning campus experience while benefiting from its proximity to the cultural and professional opportunities of central London.
With a reputation for academic excellence, world-class research, and a vibrant international community, RHUL consistently ranks among the top UK universities. Its iconic Founder’s Building and state-of-the-art facilities reflect its commitment to tradition and progress, providing students with an inspiring and supportive environment.
Seeking to further expand its global reach and diversify its student body, RHUL has partnered with BridgeU since 2021. Leveraging BridgeU’s data-driven tools and connections to over 1,200 international schools, RHUL set out to showcase its distinct strengths: exceptional teaching, immersive campus life, and a focus on preparing students for global careers.
BridgeU’s targeted campaigns, analytics tools and partner prioritisation significantly enhanced RHUL’s visibility within the international school network, driving meaningful engagement with prospective students across cohorts. By analysing platform insights, RHUL was able to refine their messaging and outreach efforts, ensuring a strong alignment with the preferences and needs of students globally.
As a result:
These metrics underscore that students interacting with RHUL’s profile on BridgeU are not only engaged but also demonstrate a strong potential for conversion from interest to enrollment. The partnership has allowed RHUL to amplify its global presence while connecting with students whose values and ambitions align with its academic and cultural ethos.
“Working with BridgeU has enabled us to increase our reach, and engage with students already researched on what we have to offer through their use of the BridgeU platform. We have been pleased with the quality of campaigns BridgeU have put together to promote Royal Holloway, which have supported us to recruit effectively in many markets, including those we would not necessarily have visited. There have also been opportunities to participate on BridgeU panels, learn from valuable data metrics and increase our school counsellor network. “
Shahmir Akram
International Officer – Royal Holloway
The partnership between Royal Holloway, University of London and BridgeU has delivered consistent engagement and exceptional results, enhancing RHUL’s visibility in international markets and driving high-quality applications.
We are looking forward to continuing this collaboration, with exciting plans to further elevate RHUL’s global profile and attract students who will thrive in its diverse and dynamic academic community.
Talk to us to learn more about how BridgeU can help you to connect with international schools in 140+ countries and improve the quality & diversity of your international student enrolment