Cookies
BridgeU – Cookie Policy
Date: 15 March 2021
About this Cookie Policy
Our website uses cookies and web beacons to distinguish you from other users of our website. This helps us to provide you with a good experience when you browse our website and also allows us to improve our website.
This policy applies to (i) your use of our public websites, www.bridge-u.com, universities.bridge-u.com and (ii) our software-as-a-service application platform. References in this policy to our “website” includes both our public website and our application platform.
By continuing to use our website, you are agreeing to our use of cookies and web beacons.
Information about our use of cookies / web beacons
A cookie is a small file of letters and numbers that we store on your browser or the hard drive of your computer if you agree. Cookies contain information that is transferred to your computer’s hard drive.
A web beacon achieves a similar outcome to a cookie, allowing us to understand that you have accessed our content. Whereas cookies store content to your computer’s hard drive, web beacons store information on a remote server. A reference in this policy to “cookies” shall be deemed to include web beacons.
We use the following cookies:
- Strictly necessary cookies. These are cookies that are required for the operation of our website. They include, for example, cookies that enable you to log into secure areas of our website.
- Analytical/performance cookies. They allow us to recognise and count the number of visitors and to see how visitors move around our website when they are using it. This helps us to improve the way our website works, for example, by ensuring that users are finding what they are looking for easily.
- Functionality cookies. These are used to recognise you when you return to our website. This enables us to personalise our content for you, greet you by name and remember your preferences.
- Targeting cookies. These cookies record your visit to our website, the pages you have visited and the links you have followed. We will use this information to make our website more relevant to your interests.
You can find more information about the individual cookies we use and the purposes for which we use them in the table below:
| System | Purpose | More information | Expiry |
| BridgeU | These cookies are set to allow secure use of the platform and to identify you | This cookie is placed when you visit our application website. | 1 year |
| AddThis | This cookie enables us to collect information from visitors to our website. | This cookie is placed when you visit our public website only. https://www.addthis.com/privacy | 1 year |
| Amplitude | This cookie enables us to better understand our users and provides us with analysis, statistics and insights. | This cookie is placed when you visit our application website. | 10 years |
| AppCues | This cookie enables us to deliver new feature announcements and dynamic onboarding | This cookie is placed when you visit our application website. | 60 seconds |
| AWS Load Balancer | This cookie enables us to manage web traffic to our website. It also enables us to analyse traffic patterns and troubleshoot issues. | This cookie is placed when you visit our public website only. | |
| FullStory | This cookie enables us to better understand our users and provides us with analysis, statistics and insights. | This cookie is placed when you visit our application website. | 1 year |
| Google Analytics | This cookie enables us to track visitors to our website, allowing us to improve design, functionality and content. | This cookie is placed when you visit either our public website or application website.For further information, please see: https://support.google.com/analytics/answer/6004245 | 2 years |
| Hotjar | Hotjar cookies are used to track your interaction with features on our website | This cookie is placed when you visit our public website only. For further information, please see: https://www.hotjar.com/legal/policies/privacy/ | 1 year |
| Mixpanel | This cookie enables us to better understand our users and provides us with analysis, statistics and insights. | This cookie is placed when you visit our application website. | 1 year |
| OptinMonster | OptinMonster uses cookies to determine when a campaign is shown to a visitor. Using that information Campaigns can either be hidden or shown again at a later date. | This cookie is placed when you visit our public website only. For further information, please see: https://optinmonster.com/gdpr/cookies/ | Various depending upon the associated campaign |
| Pardot | This cookie enables us to track visitor activity within our website and other systems such as emails, allowing us to better target our content development and thought leadership. | This cookie is placed when you visit our public website only.For further information, please see: https://help.salesforce.com/articleView?id=pardot_basics_cookies.htm&type=5 | |
| Segment | This cookie enables us to better understand our users and provides us with analysis, statistics and insights. | This cookie is placed when you visit either our public website or application website. | 1 year |
| Zendesk | Zendesk uses cookies to enable and to hold session information as you use the application. | This cookie is placed when you visit our public website only. For further information, please see: https://support.zendesk.com/hc/en-us/articles/360022367393-Zendesk-in-product-cookie-policy | 1 year |
| Zopim | This cookie is essential for us to provide live chat functionality on our website. | This cookie is placed when you visit either our public website or application website. | 1 year |
| We show advertising on Facebook to prospective customers. Facebook places cookies to select the visitors for whom they are most likely to be relevant, and to track and analyse the performance of the ads. | This cookie is placed when you visit our public website only. | 90 Days | |
| Cookies from LinkedIn help us gain insight into the types of visitors to our site based on LinkedIn profile data. That helps us improve the relevance of our advertising to prospective customers. | This cookie is placed when you visit our public website only. |
In addition to the above, our application website utilities various user and session cookies that are essential for it to function. Please contact our Privacy Officer by e-mail at hi@bridge-u.com if you would like further information.
Can you block cookies?
You can block cookies by activating the setting on your browser that allows you to refuse the setting of all or some cookies. However, if you use your browser settings to block all cookies (including essential cookies) you may not be able to access all or parts of our site.
More information
More detail on how businesses use cookies is available at www.allaboutcookies.org. If you have any queries regarding this Cookie Policy please contact our Privacy Officer by email at hi@bridge-u.com.