EHL Hospitality Business School, founded in 1893 as Ecole hôtelière de Lausanne, is a globally recognised leader in hospitality management education based in Lausanne, Switzerland. With a reputation for excellence in management training, EHL sought to expand its international reach and improve student engagement through a strategic partnership with BridgeU.
EHL partnered with BridgeU to use our suite of tools to increase visibility and engagement with prospective students at over 1200 international schools. As one of our first European partners, EHL was able to access BridgeU’s premium digital services to showcase its sector-leading qualities. We worked closely to build student awareness around EHL’s focus on real-world skills, professional preparation and their truly unique student experience. Our partnership enabled EHL to send relevant content and event information to BridgeU students, thereby improving the quality and accuracy of information received by our users and deepening their engagement in the university research process.
BridgeU’s targeted campaigns successfully grew EHL’s reach in international schools worldwide. By leveraging our data insights, EHL discovered that many BridgeU users who engaged with their content had also participated in EHL Summer Camps: Junior Academy or submitted undergraduate applications for their Bachelor of Science in International Hospitality Management. Impressively, 24.6% of students who interacted with EHL on the platform applied to or enrolled in one of the business school’s programmes. This highlights that BridgeU students are a highly engaged and motivated audience, dedicated to finding the right educational fit.
“Partnering with BridgeU has been a boost to our marketing efforts to promote our Bachelor! At EHL, we have an incredible international community, and Bridgeu students align with our future students’ values and backgrounds; their campaigns allow us to effectively reach international high school students worldwide, which is excellent for brand awareness. This collaboration has felt like a true partnership, with BridgeU’s team always being responsive and approachable. They’ve expertly guided us through specific challenges that we are facing, ensuring our messaging is timely and resonates deeply with future students.
Emmanuelle Mary
Thanks to this partnership, we’ve been able to share content that truly connects, and the results speak for themselves. BridgeU has been a reliable marketing partner, helping us achieve our goals with real impact.“
Marketing Manager – EHL Hospitality Business School
The partnership between EHL Hospitality Business School and BridgeU has proven to be a strategic success, enhancing EHL’s international visibility and engagement with prospective students.
We are delighted to be continuing this important partnership with a global leader in hospitality management and human-centric business, and exciting plans are in place to continue building awareness and delivering high-quality international enrolments.
Talk to us to learn more about how BridgeU can help you to connect with international schools in 140+ countries and improve the quality & diversity of your international student enrolment
