There have been a lot of articles and column inches devoted to predicting the future of the international higher education market.
As universities all over the world adapt to the changes wrought by COVID-19, there’s been a lot of discussion about the potential for universities to make greater use of virtual recruitment channels if they are to successfully connect with their international student audiences.
Like their counterparts in universities, educators in international schools have had to adapt quickly in order to ensure that their students can continue learning in a remote environment.
A few months ago, we surveyed our community of international students and counselors to see how COVID-19 had impacted BridgeU students’ university applications, across both our 2020 and 2021 matriculating cohorts.
Our analysis found international students were still resilient and broadly determined to pursue their global higher education ambitions where possible.
But we found some students switching away from traditionally popular destinations such as the USA, UK and Canada, with other countries growing in popularity. We also found that both students and counselors were concerned about the uncertainty surrounding international travel, as well as students’ ability to secure a visa.
So how have our international schools adapted to cope with this uncertainty? How have our counselors and career guidance professionals used virtual methods to connect with universities?
As part of one of our recent webinars, we asked three of our counselors in three very different countries how they’d been affected by the events of this year - and what they think the future holds for international higher education admissions in light of recent events.