A tailored guidance strategy
Better still, Simon's team can tailor their entire guidance strategy in line with the trends they find. For example, let’s say they notice a big percentage of students want to study in the UK, and many of them are interested in business. They can collate all of the best information they have on the top UK business courses, and send it on.
Similarly, when planning university visits, he’ll use BridgeU to see which universities are being shortlisted by lots of students, and book visits from them. He’ll then look at what subjects those students are most interested in, what co-curriculars they’re inputting and so on, and ask the university rep to focus on relevant areas.