Brand You: Your All-in-One Guide to Sell Your Story to Students

It can be hard to make your university’s brand stand out in a competitive global marketplace.

International students are more likely to consider universities that they’ve heard of, and can sometimes make application decisions based on a university’s place in a league table.

This can make it difficult for recruitment and admissions teams to reach and recruit international student talent in key markets.

So how can your university build better brand awareness and more effectively differentiate itself from both national and international competitors?

Our latest resource gives you everything you need to:

• Understand how international students make decisions about their best-fit universities in 2025/26 – and how you should adapt your marketing accordingly.
• Set yourself apart from competitor institutions, both nationally and internationally.
• Tell your university’s unique brand story to international students in different markets.