University and careers guidance exists against the backdrop of a higher education sector that is becoming more international and, by extension, more competitive. For example, another 120 million international students are estimated to be enrolled in higher education by the year 2030.
For schools to compete against such a backdrop, counselors and school leaders need the power to fully measure and assess the impact of their guidance strategy, in order to deliver continuous improvements in outcomes and results.
But building a data-driven guidance strategy that truly enables a school to compete in a global university admissions market is often easier said than done.
Specifically, schools face three key obstacles when attempting to more effectively leverage their data.
Data on student outcomes is difficult to visualise
If a guidance counselor can’t visualise and easily present data, it’s difficult to analyse trends and report on the factors affecting performance.
In short, it’s hard to tell a story with data.
For example, let’s say that a guidance counselor wanted an easy, historical overview of their student’s acceptance rates into a QS Top 50 university, as well as the underlying factors affecting these acceptance rates. For too many schools, managing this data often takes hours of unnecessary manual work, with unnecessary time spent on gathering the data, monitoring it and updating multiple spreadsheets and databases.
Schools can’t see how they compare or compete
This is the second major obstacle. It’s difficult for guidance counselors and school leadership teams to meaningfully measure their students’ performance against those of other schools.
A school’s ability to visualise their own performance is only one piece of the puzzle. Without the means to measure performance against national and international benchmarks, data on students’ outcomes lacks context, and may even be misleading.
Sharing and reporting on outcomes can be time-consuming
Schools need to prove they’re delivering results, especially when dealing with prospective students and parents. But again, showcasing outcomes and demonstrating results can be hard when you’re pulling data from multiple sources and analysing it yourself.
That’s why we’ve built a new data analysis tool that allows BridgeU schools to:
- Easily visualise students’ university admission trends, with the ability to conduct in-depth analysis of the outcomes that really matter.
- Benchmark student outcomes, allowing a school to gain a fuller understanding of how it compares and competes.
- Quickly and easily create data-rich reports on key outcomes and performance indicators, that can easily be shared with leadership teams, school boards and parents.
Let’s dig a little deeper into how Insights works, and how your school can make the most of it.