If you’re a BridgeU customer, or an avid reader of this blog, you’ll know that we’re strong believers that students need access to timely, relevant and objective information in order to make the best higher education decisions.
But, with a whole internet of resources out there, and a variety of contrasting views and opinions, it can be hard for students to filter through and find information that is:
- Engaging and useful for their needs
- Personalised and relevant to where they are in their journey
- Trustworthy and from a reputable source
This is a problem that has only been exacerbated by COVID-19. With travel restrictions and other uncertainties hitting universities hard, many recruitment and admissions teams have (understandably) felt pressure to keep attracting international students. This has led to an increase in online marketing and events, and caused even more uncertainty for students who are making these all-important decisions!
The sheer volume of information available may cause confusion. Some students might set their sights on a single university and refuse to look any other way. Others might rely on their parents and/or friends to make the decision for them.
And, perhaps most commonly, students might become demotivated by the entire process and put off doing their university research until the last minute.
To help solve these problems, we are so excited to announce the launch of BridgeU Discover, our new feature that will allow your students to take control of their own guidance journey, and explore content that is useful, engaging and relevant to them.
In this blog post, we’ll tell you a bit more about Discover, how to use it, and the benefits it will bring for both you and your students.